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Owners have always loved their own pets. Now though, they’re sharing the love with thousands (or even millions) of followers online by creating individual social media accounts for their pets. Inde...
With more than three million UK households now owning a pet, the sector has experienced a boom in sales and on the stock market. Largely as a result of the increase in flexible working and time spent...
Pet ownership is continuing to grow. Both in the US and the UK, millennials are now the generation that owns the most pets, after they recently overtook baby boomers in this role. This doesn’t j...
While many sectors experienced a significant downturn in the pandemic, the pet market has gone from strength to strength. With 59% of UK households now owning a pet, the UK pet care industry alone wa...
For both internal and external audiences, being aligned with brands that share their values is increasingly becoming a priority. Whether it’s social justice, environmental issues or animal rights, ...
When you think of Easter, you might think of bunnies and ducks. At Christmas, reindeer, and polar bears. Animals have a unique ability to capture the emotions and tone of a particular season or annua...
The power of influencer marketing for brands has long been understood. With 89% of marketers reporting the effectiveness of influencers to be equal or comparable to other channels, the market has see...
Whether your puppy has outstanding obedience training or your cat has a stand-out look, you might be considering introducing your pet to the showbiz world. This growing industry has seen many animals...
Human influencers, whether they’re celebrities, Instagram or TikTok stars, have long been capturing followers’ attentions, endorsing products and attracting brand sponsorships. Now, people’s fu...
We represent some of the biggest animal influencers in the market. If you are looking to make a big impact, we have the stars to do it.
