We are determined to treat all animals equally, so we created our ‘Perfectly Imperfect’ range. We may not be able to represent a diverse spectrum of race, sexuality, or gender. Still, we are proud to think that our disabled talent may normalise or empower people with disabilities everywhere.
From a business point of view, ‘Perfectly Imperfect’ animal models can create customer empathy. They tend to be primarily used in charity campaigns, though any brand can benefit from hiring our models.
Moreover, hiring these models demonstrates to the consumer that a company is willing to give an animal with a disability a chance. Today’s world is becoming a more accepting place, and people generally appreciate seeing diverse and inclusive marketing campaigns, even in the world of animal talent.
Most importantly, seeing animals with disabilities helps to normalise disability in people. In the same way that casting diverse human models of different races and genders helps to make regular people feel accepted, we hope that seeing an animal in a wheelchair star in a high-profile marketing campaign can do a small part to make people with similar disabilities feel accepted.