UPUK Influencers Promote Cat Allergen Reducing Food

Purina Pro Plan’s LIVECLEAR is the world’s first and only cat allergen reducing pet food on the market. To promote the launch, Purina approached us and requested three of our finest cat influencers. We happily obliged and put forward @errol.the.cat, @xafiandauri, and @bleu_snowflake who are all macro pet influencers with over 100,000 followers.

Phase one – promote LIVECLEAR with illustrations

The first part of this influencer marketing campaign revolved around highlighting the issues that owners face when they’re allergic to their feline friends.

We commissioned an illustrator to create adorable and powerful imagery that showed common issues such as not being able to properly show your cat affection.

These images were then posted on the influencer’s Instagram pages with a caption about how Purina can help to solve these specific issues, which each post tagging the company. This content was effective as it used real-life issues that followers can relate to along with appealing artwork to catch their attention.

Using the same illustrator allowed for synergy across the different pages, while the captions let the influencer’s personal style shine through.

Phase two – presenting the product