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Everything you need to know
about Pet Influencers.

At Urban Paws Agency we realise how important assigning the right digital creators to the right job is. We have years of experience identifying which of our amazing animals is best suited to each campaign, be that in terms of follower count, the platforms they use, or any specific skills.

Pets and their owners for hire

What are Digital Creators?

Pet influencers also known as digital creators are the hottest new social media trend, with millions of Instagram, Facebook and Twitter users engaging with their content every day. They’re famous pets; usually (but not always) dogs or cats that share funny, cute, or informative posts covering a range of topics.

They typically have thousands of followers and can be categorised as nano (1k – 10k), micro (10k-50k), macro (50k-1m), or mega (1m+). These pets aren’t just cute, though; they mean big business for their owners. You need only read this article to see the lucrative value of the most successful ‘petfluencers’.

It’s not just pets and owners that have taken advantage of this profitable concept, as companies large and small have noticed the growing value in not just human social media influencers, but also pets.

You will regularly see organisations like TikTok and Warner Bros partner up with the biggest petfluencers, using discount codes, paid product placements, and giveaways to deliver powerful ‘influencer marketing’ campaigns.

Get sniffed out by big brands.

Magazines, TV, and other traditional forms of advertising
no longer control the cultural narrative — influencers do.
This is why brands are jumping onto this whole influencer marketing thing, because it’s more effective and cost efficient for them.

You control the narrative of your own brand and have an audience that follows you because of your unique style
and voice.

You must know your audience very well in order to know how to pitch yourself to brands.

Pets and their owners for hire

The road to pet stardom begins now.

If your pet has got the looks and the character, we have the experts to market them to the world! Our agency is the market leader within the animal influencer industry, so you and your pet will be represented by the best in the business.

Is your pet the next
big thing?

Register your pet with the UK's #1 animal talent agency! Enter your pet into our "talent for hire" directory today!

Submit your application

Be a star alongside
your pet!

We're always on the lookout for new human talent, and if you think you have what it takes, along with your pet then get in touch with us now "

Submit your application
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